In the age of social media, it's easy to come across self-proclaimed experts in sales on LinkedIn. However, not all of them are genuine or even qualified. So, how can you spot the real deal? Here's a simple three-step framework to help you identify industry experts with a proven track record:

Step 1: Look for industry experts with a proven track record

Do your research and look for sales professionals who have had repeated success in their field. Avoid one-trick ponies who may have had one successful campaign, but lack the expertise to sustain it. Look for sales leaders who have consistently demonstrated their skills and abilities.

Step 2: Check for recommendations from clients, bosses and former employees

Check for recommendations from clients, bosses, and former employees to gauge the quality and quantity of their endorsements. Variety is also important, as it shows that the expert has worked with different types of clients, and has been successful across industries.

Step 3: Check their qualifications and credentials, read their articles, and listen to their podcasts

Take the time to read through the expert's articles, listen to their podcasts, and check their qualifications and credentials. It's easy to be impressed by someone's following or flashy profile, but it's crucial to make sure that they have the necessary experience and knowledge to be considered a thought-leader or expert.

By using this framework, you can avoid wasting time with self-proclaimed experts and find the real deal. When you do find an authentic expert, you can learn from their experience, get inspired, and accelerate your own career in sales.

In conclusion, it's important to be discerning when it comes to identifying real sales experts on LinkedIn. By using the three-step framework above, you can spot the fakes and find the real deals who can help you succeed in your sales career.