Hiring salespeople from competitors seems like a no-brainer. After all, they know the industry and have experience selling similar products or services, right? But this assumption can lead to a common mistake made by founders, CEOs, and leaders when building their sales team.

The truth is, just because someone has been successful selling for one company in your industry doesn't mean they'll be successful at your startup. How you run your business is unique, and salespeople from other companies may struggle to adapt to your sales process and culture.

So, what can you do instead to build a successful sales team? Here are a few tips:

1. Focus on Transferable Skills: When evaluating potential sales hires, focus on their transferable skills, such as their ability to connect with customers, their tenacity, and their ability to problem-solve. These skills are essential in any sales role, regardless of the industry.

2. Look for Culture Fit: Your sales team should be a reflection of your company culture. Look for candidates who align with your values and are passionate about your mission. This will help ensure that they're a good fit for your team and will be motivated to help you succeed.

3. Train and Develop: Once you've hired your sales team, invest in their training and development. Teach them your sales process, your product, and your customers. This will help ensure that they're successful in their roles and will feel invested in your company's success.

4. Consider Hiring from Other Industries: Don't limit yourself to hiring salespeople from your industry. Look for candidates from other industries who have transferable skills and a willingness to learn. They may bring a fresh perspective and new ideas to your team.

5. Provide a Strong Sales Leadership: The most effective sales teams have strong leadership. As a leader, it's your job to set clear expectations, provide feedback, and support your team's development. Make sure your sales team has the resources they need to succeed and feel supported.

In summary, hiring salespeople from competitors can be a common mistake when building your sales team. Instead, focus on transferable skills, culture fit, and invest in training and development. Don't limit yourself to hiring from your industry, and provide strong sales leadership. By following these tips, you'll be on your way to building a successful sales team that's unique to your business.