The College Degree Debate: Does It Impact Sales Performance?
Sep 26, 2023Over the years, the question of whether a college degree truly matters for sales performance has sparked much debate. As someone who has hired thousands of salespeople, I once faced this very question without concrete data to guide me.
My hunch was that a college degree might not be as relevant as one would think for success in sales, but without data, it remained an enigma.
So, does having a college degree make a difference when it comes to hiring salespeople? Does formal education play a role in their ability to excel in their roles?
I eventually joined a company with both the analytical capabilities and a substantial number of hires to definitively answer this question. After evaluating thousands of hires over many years, here's the bottom line: There is no correlation between hitting or exceeding sales quotas and holding a college degree.
What's even more satisfying is that we could put this age-old debate to rest with solid data, moving beyond mere opinions.
So, if you're wondering whether to hire a salesperson based on their educational background, the data suggests that a college degree might not be the deciding factor. What truly matters are the skills, mindset, and determination of the individual.
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